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Thursday, November 6, 2014

David Jones is a little inconsistent with their use of Wi-Fi.

I was checking the modern usage of apostrophe on retail sites and I came across the following David Jones page for their free Wi-Fi.

What caught my attention is the number of inconsistencies in such a short space. If we look at the graphic we see WIFI and INSTORE.

Now if we move to the two paragraphs of text that follow we see a number of inconsistencies.

Notice the first paragraph has the correct use of Wi-Fi whereas the second paragraph and the graphic use the incorrect form WiFi. The word instore is one of three possible forms but the preferred form in Australia is in-store.

Perhaps using a retailers site wasn't as good an idea as I first thought. Certainly does not give me confidence that appropriate care has been taken with the site. To me that's a pity as quality brands are often leaders which we can follow and use as references.

Kelvin Eldridge

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